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Known as one of the elite driving coaches in the United States and around the world, Troy Adams of Troy Adams Coaching is pleased to announce a strategic partnership with Bell Helmets. Bringing coaching and safety together, Troy Adams Coaching will promote and be a dealer for the Bell Helmet product line.

Providing coaching services across multiple different platforms including karting, legend cars, off road racing and rally cross, Troy Adams is one of the familiar faces that competitors see at a race track week in and week out. With numerous drivers racing under his flagship, Bell Helmets now has a direct line of communication to drivers and teams through their partnership with Troy Adams Coaching.

“Bell is the leader in head safety for the motorsports market around the world, and I am very happy to be able to sell and promote their products,” explained Adams. “I like to associate myself with the best, and there is nothing better for your head than a Bell.”

“Troy is a fixture in the motorsports industry, and he has a coaching program that is second to none,” explained Bell Racing USA’s Director of Operations Chris Wheeler. “We are very happy to be able to align our great product with Troy’s services and continue to grow our brand and identity across all of motorsports.”

Troy Adams has been racing toward greatness. As the Owner of Adams Motorsports Park, Adams is a former NASCAR driver and was one of only a handful of African American drivers on the NASCAR circuit. During his tenure as a driver, he took on a leadership role by speaking to youth about career opportunities in the racing industry, but Troy is best known for his driver development skills as he teaches and coaches professional drivers all over the world. His expertise and passion has allowed him to develop many upcoming racers throughout the motorsports industry and help steer them to race wins and championships.

Adams continued, “Thank you to the Bell Helmets Management Team for believing in me and allowing me and my company to be a Brand Ambassador for your products.”

For more information on Bell Helmets or the Troy Adams Coaching program, please contact Troy Adams via email to

Photo: Troy Adams Coaching

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