Press Room


Share this Post

With the 2024 Porsche Carrera Cup North America season less than two weeks from the first green flag, female racer Sabré Cook has renewed her growing partnership with privé products, a women-owned and female-led company inspired to advocate for women and girls and set the example that anything is possible. Led by CEO Shay Hoelscher, privé products will be a silver partner on the Sabré Cook entry throughout the upcoming season.

Passionate about making the highest quality of clean, vegan, and cruelty-free products that are good for you and the planet, privé products joins Cook ahead of a new season of competition that commences in just a few short weeks at Sebring International Raceway.

“I am excited to represent a made-in-the-USA brand that is environmentally friendly,” explained Cook. “I love the brand and love how it makes my hair look and feel! I’ve seen over and over again that once someone tries the brand, they also fall in love with it. But most impressive is their authentic support for women in chasing their goals and passions – no matter the barriers. I’m so grateful that they’ve continued our partnership and see value in the incredible story we can tell together!”

Competing around the world in several different race programs, Cook has been helping break down barriers for young women in motorsports and her values align with the privé products brand and the future of the company. They are women-owned and are a salon-quality brand at an affordable price.

“As a female racing driver, my passion to support other female racers is paramount,” added privé products CEO Shay Hoelscher. “I am fierce about championing and supporting other female racers, and I am always striving to pave the way for future gender barriers to be dismantled.”

Look for Cook and privé products to begin their 2024 Porsche Carrera Cup campaign at the Sebring International Raceway March 13-15.

For more information on privé products, please visit them online at

For more information, news, photos, and results for Sabré Cook, please follow her on her social media channels by searching Sabré Cook or visit her online at

Photo Credit: privé products

Scroll to Top