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Former front wheel drive Pikes Peak International Hill climb record holder Robb Holland is pumped for Sunday’s race. After claiming the prestigious hill climb title three long years ago, Holland returns to the world famous event in an effort to return to the top step of the podium. Behind the wheel of an Audi S3, and with support from Canna Cola, Holland has the tools to once again be named the Pike Peak Hill Climb Champion.

“Three years ago I broke the front wheel drive record with an Audi TTRS,” Robb Holland reminisced. “Last year Acura took it from me. So this year I’ve got a brand new Audi S3 to take it back thanks to support from the guys at Canna Cola. I’m really excited about this partnership and looking forward to bringing back the record for the team.”

“We’re very excited to take Canna Cola to a much wider audience with a pure CBD only sugar-free sparkling water, and teaming up with Robb Holland for Pikes Peak Hill climb was an excellent opportunity to introduce the brand,” Co-Founder Clay Butler added. “This event is recognized world wide and provides so much exposure for drivers and their partners. We are stoked to have Canna Cola proudly represented by Robb and look forward to the future.”

Friday evening, Holland and Canna Cola Co-Founder Clay Butler took part in the Pikes Peak Hill Climb Fan Fest. Flooding the streets of Colorado Springs, the Fan Fest provided an opportunity for the general public to view their CBD line of infused sparkling water and the Canna Cola branded Audi S3 was a showstopper amongst the Fan Fest visitors.

For more information on Canna Cola and their complete line of products, please visit them online at Also, help grow Drink Canna Cola’s social media following online by searching them @DrinkCannaCola.

Photos: HM Vision Film / RTD Media

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