In a program that began with RE/MAX branding on Crawford’s car at the Indianapolis Grand Prix and the Carb Night Classic back in May, a long-term deal has been reached for RE/MAX of Texas to support Jak Crawford Racing through the remainder of 2019 and onwards.
The collaboration brings a non-motorsports related business to the Cooper Tires USF2000 and will provide several cross-promotional opportunities between the regional RE/MAX franchisor and the talented young racer.
“It’s pretty cool to be associated with the top real estate brand in the world. I want to thank Brian Parker in Houston for the introduction. I come from a real estate focused family so this is a great honor for me,” explained Jak Crawford.
Sponsorship from national brands such as RE/MAX is not often seen in the Cooper Tires USF2000 Championship, the entry rung in the Road to Indy ladder program. The RE/MAX of Texas partnership is a testament to the rising-star power of Crawford, who at only 14 was the youngest driver at the recent USF2000 Championship. Crawford finished fourth overall.
Crawford continued, “To be able to have a partnership with a big brand like RE/MAX and bring their name to junior level racing during IndyCar event weekends is good for the future. We have big plans next year so we will see how everything goes. I am young, and I want to help introduce the famous RE/MAX balloon logo to a new group of young people.”
“Just like our real estate agents, Jak is committed to excellence in everything he does,” said Dana Tuggle, RE/MAX Vice President of Business Growth for the Central Region. “By sponsoring the talented young driver as his star rises in the sport of racing, he’s helping to bring our brand to the next generation of homebuyers. Everybody wins.”
Back on track this weekend in Elkhart Lake, Wisconsin, Crawford will enter rounds six and seven of the fifteen race Cooper Tires USF2000 Championship. Taking place at the famed Road America, Crawford, with no track experience at this venue, will look to battle to the front at the 4.104-mile natural terrain road course.
Crawford would like to thank his marketing partners: RE/MAX, AmCap Home Loans, OMP, Bell Helmets, Palmetto MDR and Speedsportz Racing Park. Big shout out to DEForce Racing for all the hard work in car preparation and maintenance as well as their trackside support program.
For more information on Jak Crawford please visit his marketing website at jetpakjak.com. Please follow Jak Crawford via his social media pages: Facebook and Instagram at @JakCrawfordRacing, Twitter @JakCrawfordRac1 or search Jak Crawford Racing.
Photos: Indianapolis Motor Speedway Photography LLC.