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Announcing a partnership last week with Max Peichel, a Cooper Tires USF2000 Championship Powered by Mazda driver, PureCrop1 is pleased to jump on board Sheldon Haudenschild’s NOS Energy Drink #17 World of Outlaws sprint car. Aligning themselves as an associate sponsor for three events in September, PureCrop1 joins forces with Stenhouse Jr. Marshall Racing in a business-to-business effort with Fastenal, a leader in construction and industrial supplies.

“I’m really excited to have PureCrop1 on our car at Calistoga and Placerville,” explained Sheldon Haudenschild. “PureCrop1 has shown a lot of support throughout the racing industry. Hopefully I can keep our #17 up front and create a lot of brand awareness for PureCrop1 in the dirt community.”

Team Owner Ricky Stenhouse Jr. added, “Our team is looking forward to having PureCrop1 on our #17 car at Placerville and Calistoga. PureCrop1 already has high visibility and success in the California area so it will be great to showcase their partnership and build PureCrop1 brand awareness on the World of Outlaws stage.”

“The PureCrop1 product continues to increase in popularity within the agricultural industry across the nation, especially the visibility on the West Coast,” added Ray Drysdale, Founder of PureCrop1. “We have joined forces with a few drivers that have events in our area to continue the upward trend of our products in our major markets. A partnership with Sheldon and Stenhouse Jr. Marshall Racing allows us to not only continue, but increase our business-to-business efforts both trackside, and throughout the greener states.”

The PureCrop1 logo will be an associate sponsor at the World of Outlaws – 49er Gold Rush Classic Presented by Riebes Auto Parts on September 12 at Placerville Speedway as well as the September 14 and 15 events at the Calistoga Speedway for the Wine Country Outlaw Showdown.

The partnership between Stenhouse Jr. Marshall Racing, Sheldon Haudenschild and PureCrop1 is a unique one as it is major business-to-business effort. Launched in the third quarter of 2018, Fastenal, the major sponsor on Ricky Stenhouse Jr.’s NASCAR program, is the newest distributor of PureCrop1 and will have product on the shelves in the near future.

For more information on PureCrop1, please visit them online at

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