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Competing in a pair of USF Juniors Presented by Cooper Tires events in 2023, Hudson Potter is back with Jay Howard Driver Development for a full-season campaign. Looking to make his mark, Potter already began his 2024 preparation at the famed Indianapolis Motor Speedway during the USF Pro Championships Fall Combine.

“Hudson joined us for a pair of events in 2023 and got his feet wet on what to expect next season,” explained Jay Howard. “It was good to get him on track and see what he can do and what he needs to work on. He is part of the A-14 Management program, and they have put many talented drivers in good programs around the world, and we hope that we can put him on the podium multiple times next season.”

“I am super excited to move up to USF Juniors full-time in 2024 with Jay Howard Driver Development,” explained Potter. “I gained some experience this year and will continue testing through the winter to prepare for next season. Thanks to A14 Management for all their help. I have a great team behind me.”

Howard continued, “Hudson will be a threat in 2024, and we are happy that we are racing with him and not against him next season. He knows the areas he needs to work on based on his events this past season, and we will work hard to help him achieve all of his goals!”

Hudson Potter was behind the wheel of a JHDD-prepared USF Juniors machine at the USF Pro Championships Fall Combine last weekend at the famous 2.439-mile, 14-turn Indianapolis Motor Speedway road course, where he managed several top-ten times and worked on his development in advance of the 2024 season.

Stay tuned for more driver announcements from Jay Howard Driver Development in the very near future.

For more information on Jay Howard’s Driver Development program, follow them on social media by searching ‘Jay Howard Driver Development’ contact Jay Howard via e-mail at, or visit him online at

Photo Credit: RTD Media

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