After an impressive Formula 4 United States Championship campaign in 2025, including two visits to the podium and a further five top 5 finishes, Fairview, TX based driver Demitri Nolan has become the first driver to sign with the newly launched Bite Point Media, a full circle motorsports marketing company.
After falling in love with racing during the COVID pandemic, Nolan started his career with karting in 2023. Since then, the young Texan has quickly risen through the racing ranks, moving into open wheel cars in 2024 with the Ligier JFC championship, then making his FIA single seater debut in the F4 United States Championship the following year.
“Having started racing relatively recently, I’ve had to learn everything very fast, and that includes all of the work you must do off the track” explained Nolan. “Speaking with Ryan (Shehan), I learned how much time and effort you must put into working on marketing and branding yourself as a driver, it’s much more than just posting a recap after a race weekend. I’m glad to have a team like Bite Point Media behind me as I continue to grow and improve as a driver.”
While Nolan hasn’t yet announced his 2026 plans, he’s had an extensive European testing program over the winter in both open wheelers and prototypes. “I’m incredibly excited for 2026. It’s going to be a year of growth for me both on and off track and it’ll definitely be my biggest step forward yet. I can’t wait to share what we have planned with everyone.”
Bite Point Media was launched to help karting, junior, and emerging professional drivers and teams grow their brand, attract partners/sponsors, and build long-term momentum, using an ecosystem built over a decade inside the sport.
For more information on Demitri Nolan, please contact Bite Point Media or follow Demitri on Instagram (@demitrinolanracing) and Facebook (@Demitri.Nolan.3)
For more information on Bite Point, please contact Ryan.Shehan@RyanShehan.com or call 833-6-RACING (833-672-2464) and follow us on X (@BitePointMedia), Instagram (@RitePointMedia), Facebook (@BitePointMedia), YouTube (@BitePointMedia) and our Website (BitePointMedia.com).
Photo Credit: Demitri Nolan