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With one podium result already under his belt in the 2021 Indy Lights Championship Presented by Cooper Tires, Global Racing Group driver Benjamin Pedersen has inked a deal with Colibri Capital and Ameriprise Financial. With the goal to market to a different generation and promote financial planning to a younger audience, Pedersen will become a Brand Ambassador for the growing financial company.

“I am anxious and excited to start the relationship with Colibri Capital and Ameriprise Financial,” explained Pedersen. “As I grow my racing program, financial planning is essential; working with Colibri Capital and Ameriprise Financial will really help me stay on track. We have big plans for the future, and I look to make those future steps with Colibri Capital and Ameriprise Financial as close partners.”

“With solid and responsible financial planning, we know how opportunities can unfold,” added Andrew D. Norman, Managing Director for Colibri Capital. “It has been fascinating to discuss career aspirations with Benjamin over the past few months and identify how financial planning is key to achieve these goals. These discussions have led us to a much better understanding of how to drive financial planning for a younger audience, and we look forward to partnering with Benjamin on building even better understanding and offerings to help this audience.”

Colibri Capital is a financial advisory practice of Ameriprise Financial Services, LLC and they earned the “2020 Hearts & Wallets Top Performer™” recognition for the investment industry. They are focused on what’s most important to each client and providing advice based on each individuals’ unique goals.

For over 125 years, Ameriprise Financial has been committed to putting their clients’ needs first. Over the years, they have helped millions of people invest billions of dollars so they may pursue what’s important to them. Their advisors develop ongoing one-to-one relationships with clients and take time to understand what’s truly important to them and their families. To help clients achieve their financial goals and prepare for the expected and unexpected, they offer personalized financial advice and a range of product solutions, including investments, insurance, annuities and banking. Smart technologies enable clients to track progress toward individual financial goals, as well as see how investments and solutions are performing, at any time, any place, from any device. At Ameriprise, their focus is to help clients achieve their financial goals and feel confident, connected and in control of their financial life.

With on-track action starting tomorrow, Benjamin Pedersen will look to take the Ameriprise Financial and Colibri Capital #24 Global Racing Group with HMD Motorsports entry to the top step of the podium at the Grand Prix of St. Petersburg.

St. Petersburg – Weekend Schedule

Friday, April 23rd
10:25am – 11:05am – Practice
1:25pm – 1:55pm – Qualifying 1
5:25pm – 5:55pm – Qualifying 2

Saturday, April 24th
3:20pm – 4:05pm – Race 1

Sunday, April 25th
10:00am – 10:50pm – Race 2

While the Grand Prix of St. Petersburg is open to a limited number of attendees, fans who are unable to attend will be able to view live timing and video of both qualifying sessions and both races. Qualifying rounds will be available to watch on RoadToIndy.TV and on the Road to Indy TV App. For the races, fans within the United States will be able to watch live with a subscription to Peacock Premium, and Canadian fans will be able to access a Livestream via REV TV. Fans outside of North America can watch the live stream for free via The Race.

Qualifying – Watch Live

  • TV
  • Road to Indy TV App

Races – Watch Live

For questions relative to this media release, please contact

To stay up to date with Global Racing Group, follow @GlobalRacingGroup on Instagram and @GRGInfo on Twitter and Facebook or visit Please be sure to also follow HMD Motorsports on Facebook, Twitter, and Instagram by searching @HMDMotorsports or visit

Photos: RTD Media

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