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BENIK Kart and Veloce Sports Establish Partnership to Nurture and Develop Future Talent

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BENIK Kart, one of North America’s top karting programs, and Veloce Sports- management and performance agency, have entered into a partnership in order to maximize the potential prospects of drivers with professional aspirations.

“It is exciting to have a relationship with Veloce Sports,” explained BENIK’s Nick Mitchell. “This is a program that every future motorsports star will need, and we look to help all of our drivers get started by providing this opportunity.”

Veloce Sports is one of the industry’s leading driver management agencies and operates within one of the sport’s widest networks. Set up by ex-F3 race winner Rupert Svendsen-Cook and ex-F2 race winner Jack Clarke just two years ago, the agency has grown rapidly with clients across the sport from karting to junior single seaters, GTs and Formula 1.

Mitchell added, “Veloce Sports is at the top of their game. They offer performance management, career and commercial management, media and PR, program and budget planning and dedicated personal administration to their clients. They work with the youth of the sport to help ensure that they are ready to climb the motorsports ladder in a proper and professional way.”

Veloce Sports creates a clear and refined pathway through the ranks of the sport. Along with their management services and legal team come proven development and performance tools and methods that combine to create an effective package that is truly bespoke and operational on a global level. Beyond management and performance, drivers need commercial support and representation. Veloce Sports has successfully generated strong partnerships and nurtured sponsors through the sport. The service is end-to-end and covers everything a driver needs to thrive in the sport.

“Forming a partnership with the guys from BENIK is a really mutually beneficial deal. BENIK stands out to us as being the best in the business of karting in the US, but as their drivers develop they need support in other areas to further their careers and make the right decisions,” explained Veloce Sports’ Rupert Svendsen-Cook. “We have been able to take drivers to the top in just a couple of years and we have found that our detailed approach for our clients has been very successful. With enhanced performance comes a demand for refined management activation and a strong commercial team. We want to develop and offer our program to the top North American karters with the same success that we have established in Europe.”

For more information on BENIK and their relationship with Veloce Sports, please contact Nick Mitchell or Ben Cruttenden via e-mail to or by phone at 754.206.4870.

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