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Canadian driver Alex Guenette is set for his second NASCAR Xfinity Series start this Friday at the famed Daytona International Speedway. Ready to take on the Wawa 250 Powered by Coca-Cola, Guenette will pilot the #91 DGM Racing Team Chevrolet-powered entry with support from Evirum and Bare Knuckle Fighting Championship (BKFC).

“I’m super excited to have a second opportunity of competing in the NASCAR Xfinity Series this year,” expressed Alex Guenette. “Evirum has been a great partner for me in the Canadian NASCAR Pinty’s Series, and I’m very grateful to them for believing in me, along with their partner BKFC, and allowing me to compete in the NASCAR Xfinity Daytona race. It’s going to be a big racing weekend for me, as I will also drive the #3 Evirum race car at the NASCAR Pinty’s Evirum 125 the next day in Mirabel, Quebec, Canada.”

“Alex raced with us in Chicago and achieved an excellent result finishing 15th in difficult conditions. He’s a very talented driver, so we were happy when he accepted our invitation to drive with us again. We’re looking forward to having Alex drive our #91 Chevrolet race car this Friday at Daytona International Speedway,” mentioned Mario Gosselin, Owner of the DGM Racing Team.

The partnership in Daytona is another way to open doors south of the border for Evirum, a leader in the field of environmental brokerage with a wide range of solutions in the management of residual material, and for BKFC to promote its growing combat sports championship among NASCAR fans.

Evirum, part of Allrem group of companies, serves commercial, industrial and institutional clients, as well as racing event promoters and race track operators, among others, supporting them with their expanded recycling efforts, environmental strategies and in reaching their sustainability goals.  By using the NASCAR platform to create awareness and develop opportunities throughout the United States, Evirum is increasing their existing partnership program in Canada with the NASCAR Pinty’s Series where they have branding on the #24 of rookie driver Thomas Nepveu and on the #3 race car of Alex Guenette. Evirum is also title sponsor of the NASCAR Pinty’s Series Evirum 125 race presented at ICAR in Mirabel, Quebec on Saturday, August 26, 2023.

“Evirum is entering the US (United States) market, so when the opportunity to partner with Alex Guenette for the NASCAR Xfinity Daytona race was presented to us, it was in line with Evirum’s expansion strategy to extend our support to Alex beyond the Canadian NASCAR Pinty’s Series,” explained Julien Remillard, President of Evirum.

Continuing to push their brand to another level throughout North America, Evirum was a partner of the sustainability program of the past Grand Prix of Trois-Rivières 2023 (GP3R) which presented the NASCAR Pinty’s Series and is also the official residual materials manager for ICAR Complex where the NASCAR Pinty’s Series Evirum 125 will be presented.

BKFC Two-Division World Champion Lorenzo ‘The Jugguarnaut’ Hunt as a special guest appearance at the Daytona International Speedway

Evirum is involved in industries where there is a need and desire to become more eco-responsible while improving residual materials management efficiencies, such as NASCAR and race circuits around North America.

Said BKFC President and Founder David Feldman, “We’re very happy to work with Evirum on this tremendous NASCAR Xfinity event and their driver Alex Guenette at the Daytona International Speedway this Friday. There is a strong synergy between BKFC and NASCAR fans, both sports are all-action and very fast paced so it works for us to partner with co-sponsor Evirum on Alex Guenette’s NASCAR Xfinity DGM Racing Team Chevrolet car #91 for Daytona. We look forward to a very strong partnership with Evirum and cross-promoting at our events.”

BKFC Two-Division World Champion Lorenzo ‘The Jugguarnaut’ Hunt as well as BKFC Bombshells Kaitlyn and Alyssa will make a special guest appearance at the Daytona International Speedway to support driver Alex Guenette in his Evirum/BKFC race car.


About Evirum
Evirum, an Allrem’s company, with operation in North America, is a residual materials management broker with a wide range of services that allows for a customized new approach to sustainability and management of residual material, offering innovative solutions to minimize environmental impact and promote recycling. Committed to the preservation of the environment, Evirum strives to guide companies and individuals toward a higher standard in the areas of eco-responsibility and sustainability.

About Allrem:
Allrem is a Canadian private equity investment firm based in Montreal, Quebec, that focuses on strategic investments and partnerships in many industry sectors across Canada and the United States, such as real estate, waste management and environmental services solutions, sports and media entertainment, including multiple levels of sponsorship in the North American Porsche Deluxe Carrera Cup Series, the Canadian NASCAR Pinty’s Series, and investment in Bare Knuckle Fighting Championship (BKFC), amongst others.

 About BKFC:
Bare Knuckle Fighting Championship (BKFC), The World’s Fastest Growing Combat Sports Promotion, is the first entity sanctioned to hold regulated bare-knuckle events in the United States since 1889. BKFC is based in Philadelphia, PA, and is headed by President and Founder David Feldman.

About DGM Racing:
Driven by pure passion and love for everything racing, DGM Racing is a family-owned and operated business headquartered in Lake Wales, FL. Since 1990, Mario Gosselin and his wife, Michelle, have worked tirelessly to elevate DGM Racing and grow the organization each year. What started as a local hobby on the weekends in Hialeah, Florida, has grown into a powerhouse organization fielding four NASCAR Xfinity Series cars. Going into the 2022 season, the team has more than 149 Top-20 race finishes and four Top-20 finishes in driver standings between 2020-2021.

For more information and/or interview:

Anick Dionne

Bernie Bahrmasel

DGM Racing Team
Mario Gosselin

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